Category Archives: TMS

Tag Wars: What The TagMan Acquisition by Ensighten is Telling Us About the Future of Tagging

By | TMS | 3 Comments

Today, on March 18th, Ensighten acquired TagMan. Details of the acquisition can be found on the Ensighten website. This follows a few other interesting industry developments to consider: The $27 million BrightTag received from investor and partner Yahoo Japan. Adobe’s acquisition of Satelite tag management system. Tealium raising $15.6M in…

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5 Steps for Managing eCommerce Tags with Tag Inspector

By | Marketing, Privacy, TMS | No Comments

Innovative digital marketing campaigns and ensuring accurate web analytics data is critical for any online business that drives revenue online. Businesses that have eCommerce at their core cannot sacrifice quality data and still expect to drive up sales.  There are hundreds of tools and technologies built for the eCommerce marketer…

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