Monthly Archives: March 2014

[UPDATED] Tag Wars: What The TagMan Acquisition by Ensighten is Telling Us About the Future of Tagging

By | Uncategorized | No Comments

On March 18th, Ensighten acquired TagMan. Please note: We published a blog post summarizing the news and outlining possible implications. The original post can be found here. In our summary, we have missed one Tag Management System – IBM Digital Data Exchange (“DDX”). This is a revised post that takes into account this…

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Tag Wars: What The TagMan Acquisition by Ensighten is Telling Us About the Future of Tagging

By | TMS | 3 Comments

Today, on March 18th, Ensighten acquired TagMan. Details of the acquisition can be found on the Ensighten website. This follows a few other interesting industry developments to consider: The $27 million BrightTag received from investor and partner Yahoo Japan. Adobe’s acquisition of Satelite tag management system. Tealium raising $15.6M in…

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Google Analytics Blog publishes Michael’s post about Ensuring Data Accuracy with a Tag Management Policy

By | Privacy | No Comments

Google Analytics Blog recently published Michael Loban’s guest post about Ensuring Data Accuracy with a Tag Management Policy. Here’s a sample and link to the full article… Adopting a Tag Management System like Google Tag Manager is a great way to go, but having a great tool to organize and deploy your tags is…

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