Right now, #DV14 or Digital Velocity 2014 is taking place in San Diego, California. This is one of the most well known conferences on tag management, where hundreds of industry professionals are coming together to learn new trends and best practices in the world of tag management. Recognizing that many of the…
Innovative digital marketing campaigns and ensuring accurate web analytics data is critical for any online business that drives revenue online. Businesses that have eCommerce at their core cannot sacrifice quality data and still expect to drive up sales. There are hundreds of tools and technologies built for the eCommerce marketer…
In my previous posts, I looked at the usage of Tag Management Systems (TMS) by hotel groups and auto manufacturers. In this post, I wanted to review the use of tag management systems across US airlines. Certainly, I was not able to review every single airline’s website, but I created a…
Tag Inspector’s View Scan Results tab allows users to see how many scans are running, how many scans have finished, scan status and scans by date. This snapshot will give you a quick high-level view of what tags are ready to be analyzed! The video below is how you can…
Tag Inspector will provide you detailed information about each and every tag firing on your site with each scan you run. The scan report itself lets you know the number of each tag found (in order from most to least), a detailed description of each tag, tag errors, and more. Viewing…
During Digital Velocity 2014, I became interested in seeing if certain tag management systems (TMS) dominate particular industries. The first industry that I chose to analyze was auto manufacturers. Here is how I performed the analysis: I began by scanning the US websites of the major auto manufacturers with Tag…
Recently, I came across a chart of the top 10 worldwide hotel groups: Naturally, I became interested in what Tag Management System is the most popular among these companies? The majority of these sites are the actual sites of the hotels. However, Carlson Rezidor Hotel Group has a brand site,…
The quality of website analytics data we have is directly related to the tag management processes adopted by an organization. Adopting a Tag Management System might be one of the ways to go, but having a great tool to organize and deploy your tags is often not enough. You still need a system,…
Get more value out of your Tag Inspector account by scheduling scans with Tag Inspector Premium! Scheduling Tag Inspector scans for all pages across all your sites can not only be quick and easy, but can enable your organization to continuously audit your site(s) and be immediately aware of any…
Tag Inspector Premium and free users: get more out of your Tag Inspector account by understanding your account settings! Navigating Tag Inspector Account Settings can be easy and really helpful so you can scan more and not worry about hitting your limits! Tag Inspector’s Account tab has several different functions….
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