Monthly Archives: January 2014

Ensure HubSpot Tags are on Every Page of your Site with Tag Inspector

By | Marketing | One Comment

The HubSpot tag, or JavaScript tracking code, is imperative to fully utilizing the HubSpot platform. The tag allows HubSpot to tell you how your website is performing, from tracking traffic and sources to providing helpful tips to improve lead generation. Put simply, it’s what makes the software work. Installing this tag is typically…

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Tag Inspector Report: Web Analytics and Online Advertising Tools for Top eCommerce Sites

By | Marketing | No Comments

Our regular Tag Inspector scans can pull various types of information about different industries and marketing tools most used.  One recent study we performed was around top eCommerce companies and brand sites. Specifically, we wanted to better understand what type of marketing and analytics tags or tools are used by…

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How to Use Tag Inspector for Competitive Intelligence and Research

By | Marketing | No Comments

Last year, InfoTrust launched a tag finding and discovery product called Tag Inspector.  There are so many benefits with the functional usage of TagInspector, especially when used for competitive intelligence.  With an increasingly more competitive digital marketing landscape, a tool like Tag Inspector can provide more intel into the digital…

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